Throughout his career, Chet has designed and executed publicity campaigns across a broad spectrum of entertainment and lifestyle genres, from fashion and film to consumer products and non-profits. His considerable succes in each is due to his unique understanding of brand representation and strategic integration.
Chet has implemented successful PR campaigns for Macy’s, JBrand, LACOSTE, Swarovski, ELLE Magazine, InStyle, Variety, ZICO Coconut Water, and Gen Art.
He has also been fortunate enough to have worked on a wide range of high-profile events, including Stand Up 2 Cancer’s televised fundraiser in 2008 and 2009, ELLE Magazine’s annual “Women in Hollywood” celebration, the Chrysalis “Butterfly Ball,” Entertainment Tonight’s annual EMMY Party, and Entertainment Weekly’s annual Grammy and SAG Parties.
He helped launch Variety’s Power of Women campaign, as well as the Variety Studio at Sundance and the Toronto International Film Festival, and has incorporated brands at NY Fashion Week, LA Film Festival, The Independent Spirit Awards, Coachella, Comic Con, and SXSW.
During his time at Chasen & Company, Chet worked on several prestigious Oscar campaigns, including New Line’s The Lord of the Rings: The Return of the King, Miramax’s Cold Mountain, and Fox Searchlight’s Sideways.
He was nominated by Biz Bash for the PR Executive of the Year Award in both 2011 and 2012.
With over ten years of experience in Public Relations, Chet began his career under the expert guidance of well-known publicist, Ronnie Chasen, before transitioning to the world of major industry contenders at Wolf Kasteler & Associates, and eventually IDPR, where he acted as Director of Entertainment/Brand Strategies for five years. Since leaving ID in December, Chet is building new relationships as the Senior Director of Publicity at Sunshine Sachs.
His experience in both boutique-style agencies and larger firms has given him a strategic advantage in today’s interconnected social environment, where there are very few boundaries and nearly infinite opportunities to seek new partnerships. With a particular talent for celebrity procurement and strategic placement, his long-standing relationships have given him an upper hand in a very competitive industry.